Design & branding
Sticker Marketing: Design Your Own Campaign
Guerrilla marketing is a concept that still fascinates the world of advertising even 30 years since the phrase was coined. The term ‘guerrilla’ itself is fairly straightforward,…
The Sticky Labels journal
Design & branding
Make labels easier to read and your packaging easier to recognise. Find artwork, colour and business branding ideas.
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13 articlesDesign & branding
Brand your Business with Sticky Labels
When it comes to building a successful business, branding is an essential part of the process. Your brand is your business’ image; it’s the first impression you make on every…
Design & branding
Why Business Labels are Important to your Business
Business labels can benefit your company in a number of different ways. As well as improving health and safety, getting your brand out there, and helping quality and stock…
Design & branding
Unusual Uses for Stickers In Advertising
When most people think of stickers their first thought might be of the football albums we used to collect as children. However, from a marketer’s point of view, stickers can be an…
Design & branding
Using Colour in your Labels to Increase Sales
According to KISS metrics, a customer intelligence and web analytics company based in San Francisco, 93% of the reason we choose to buy something is visual appearance. This is a…
Design & branding
Think you know how to use labels and stickers? Think again…
We all know the common uses of labels and stickers ; providing garment care instructions, marking a property as our own, sticking to jars and tins so we know what’s inside, and…
Design & branding
The key to success in your business: Customised company literature
Business cards are an imperative part of a business. It doesn’t matter which industry you are in; whether you work as a dog groomer, an accountant, a journalist, a stockbroker –…
Design & branding
Printed Stationery for Promoting Your Business
Building Your Business Brand Branding your business – designing a logo, writing your mantra and tagline, choosing your unique colour scheme and fonts is critical to grabbing the…
Design & branding
Our Favourite Guerrilla Marketing Campaigns: Using Stickers!
Guerrilla marketing is everywhere: a low-cost advertising option that can, if done well, see a huge return on investment. This type of marketing is a more unconventional way of…
Design & branding
Label Fails and How To Avoid Them (Warning: Offensive Images!)
We’ve provided printed labels for over 40 years and in doing so we have seen pretty much every “fail” you could imagine – though gladly not due to our efforts! It’s not just short…
Design & branding
How Personalised Stationery can Improve your Business
For some companies, personalised stationery can sometimes seem a bit unnecessary. Why use a branded pen when you could use an unbranded pen? The answer is simple: when carefully…
Design & branding
Coca-Cola Personalised Name Labels – Why It’s a Genius Idea!
There’s something about personalisation that makes things that much more desirable – a personalised number plate, a monogrammed bath towel or a mug with your name on – something…