{"id":1843,"date":"2025-02-28T07:07:00","date_gmt":"2025-02-28T07:07:00","guid":{"rendered":"https:\/\/sticky.newwebsite.cloud\/?p=1843"},"modified":"2025-09-25T11:18:16","modified_gmt":"2025-09-25T11:18:16","slug":"using-colour-in-your-labels-to-increase-sales","status":"publish","type":"post","link":"https:\/\/www.stickylabels.com\/latest\/using-colour-in-your-labels-to-increase-sales\/","title":{"rendered":"Using Colour in your Labels to Increase Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1843\" class=\"elementor elementor-1843\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf760d e-con-full e-flex e-con e-parent\" data-id=\"4cf760d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce7d44 elementor-widget elementor-widget-text-editor\" data-id=\"3ce7d44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to KISS metrics, a customer intelligence and web analytics company based in San Francisco, 93% of the reason we choose to buy something is visual appearance. This is a significant figure, and one that many companies and marketing firms have been trying to utilise. Will carrots with a blue label sell more than those with an orange one? Let\u2019s find out.<\/p><p>A huge determining factor when deciding how to market a product is the target audience. Most of Apple\u2019s products are white, or brushed aluminium because their audience is looking for high-end technology. Apple have associated their brand with clean, industrial design, and it would be difficult to argue that it hasn\u2019t worked. If you\u2019re trying to decide what colour a label should be, a good starting point is a colour associated with your brand.<\/p><p>Different colours elicit different emotions; yellow products give the perception of optimism and youth, whereas red is associated with energy. Red is used by supermarkets in clearance sections because it\u2019s associated with impulse buys, whereas navy is used by banks because it offers reliability. Choosing a colour that represents what your company does is a wise move \u2013 for example, if you sell trampolines, yellow might be a clever choice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-191c919 e-con-full e-flex e-con e-parent\" data-id=\"191c919\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e9289bb e-con-full e-flex e-con e-child\" data-id=\"e9289bb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdc5bb elementor-widget elementor-widget-image\" data-id=\"2cdc5bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"201\" src=\"https:\/\/www.stickylabels.com\/latest\/wp-content\/uploads\/2025\/02\/sticky-adrees-sticker-300x201-1.jpg\" class=\"attachment-large size-large wp-image-1727\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58c8f53 e-con-full e-flex e-con e-child\" data-id=\"58c8f53\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aee793b elementor-widget elementor-widget-text-editor\" data-id=\"aee793b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Know Your Customers A big decision to make when choosing a printed label is if you commit to one colour, or have several. On the face of it, this is purely a design decision, but people judge the quality of a product by the image of a company. Having a bright multi-coloured logo might be what your customers are looking for, but at the same time, a simple black and white one might achieve more sales. It\u2019s important to know who your customers are, and why they are buying your product.<\/p><p>What\u2019s clear is that it\u2019s important to give careful consideration to the colours you use on your labels if you want to establish a brand. The smallest details can be the difference between selling something, or not. However, there is no guaranteed recipe for success. Carrots might sell well with a blue or orange label, but Apple always sells better with white.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37a4a80 e-flex e-con-boxed e-con e-parent\" data-id=\"37a4a80\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40bad47 elementor-widget elementor-widget-spacer\" data-id=\"40bad47\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>According to KISS metrics, a customer intelligence and web analytics company based in San Francisco, 93% of the reason we choose to buy something is visual appearance. This is a significant figure, and one that many companies and marketing firms have been trying to utilise. Will carrots with a blue&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Colour in Labels to Drive Sales: A Key Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Boost sales with color psychology in label design! 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