{"id":1349,"date":"2025-02-26T10:28:04","date_gmt":"2025-02-26T10:28:04","guid":{"rendered":"https:\/\/sticky.newwebsite.cloud\/?p=1349"},"modified":"2025-03-10T05:25:16","modified_gmt":"2025-03-10T05:25:16","slug":"coca-cola-personalised-name-labels-genius-idea","status":"publish","type":"post","link":"https:\/\/www.stickylabels.com\/latest\/coca-cola-personalised-name-labels-genius-idea\/","title":{"rendered":"Coca-Cola Personalised Name Labels \u2013 Why It\u2019s a Genius Idea!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1349\" class=\"elementor elementor-1349\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7436fec e-con-full e-flex e-con e-parent\" data-id=\"7436fec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-138c36f elementor-widget elementor-widget-text-editor\" data-id=\"138c36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s something about personalisation that makes things that much more desirable \u2013 a personalised number plate, a monogrammed bath towel or a mug with your name on \u2013 something you can own that is truly unique.<\/p><p>When Coke launched \u2018Share a Coke\u2019 in 2013, it was considered a cute and quirky campaign, but maybe not even Coke themselves realised what heights their marketing would reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6945078 e-con-full e-flex e-con e-parent\" data-id=\"6945078\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06d4f9 elementor-widget elementor-widget-heading\" data-id=\"a06d4f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How the Coke Labels Campaign Grew Virally<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddb67f4 e-con-full e-flex e-con e-parent\" data-id=\"ddb67f4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-376b246 e-con-full e-flex e-con e-child\" data-id=\"376b246\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af864c8 elementor-widget elementor-widget-image\" data-id=\"af864c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"598\" height=\"336\" src=\"https:\/\/www.stickylabels.com\/latest\/wp-content\/uploads\/2025\/02\/How-the-Coke-Labels-Campaign-Grew-Virally.jpg\" class=\"attachment-large size-large wp-image-1359\" alt=\"\" srcset=\"https:\/\/www.stickylabels.com\/latest\/wp-content\/uploads\/2025\/02\/How-the-Coke-Labels-Campaign-Grew-Virally.jpg 598w, https:\/\/www.stickylabels.com\/latest\/wp-content\/uploads\/2025\/02\/How-the-Coke-Labels-Campaign-Grew-Virally-300x169.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5726a9 e-con-full e-flex e-con e-child\" data-id=\"d5726a9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2652d5 elementor-widget elementor-widget-text-editor\" data-id=\"d2652d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The simplicity of the campaign was its share-ability which is key to any good content marketing strategy \u2013 they created something that people wanted to share, photograph and tag their friends in, so their logo was plastered across the internet by their consumers themselves.<\/p><p>This clever strategy also introduced Coke to people who may not have otherwise bought the product. As popularity grew and new names were introduced (currently 250), people rummaged through supermarket fridges in search of their name or the name of their loved ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb01138 e-con-full e-flex e-con e-parent\" data-id=\"fb01138\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ae194 elementor-widget elementor-widget-text-editor\" data-id=\"e9ae194\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The hype surrounding the campaign reached a climax when mobile can makers toured shopping centres, allowing people to make their own\u00a0<a href=\"https:\/\/www.stickylabels.com\/\">personalised labels<\/a>. This again opened up Coke to an even wider audience \u2013 those with quirky names or different spellings, keen to own a piece of popular culture.<\/p><p>\u2018Sharing a Coke\u2019 has become a way of showing someone you care, showing someone you miss them and a way of giving them a \u2018pick me up\u2019 or treat after a long day.<\/p><p>The campaign gathered momentum in the news too, with debate raging around whether Muslim names like Mohammed should be included, whether the Muslim community would feel slighted if not \u2013 or insulted if they were.<\/p><p>With some retailers claiming the campaign uplifted their sales, it\u2019s yet to be seen if Coke\u2019s bottom line will change long term, especially at a time when we\u2019re more health conscious than ever before.<\/p><p>One thing that can\u2019t be denied though is the success of this model of self-fuelling social media content. In the first few months of launch, over 120,000 \u2018Share a Coke\u2019 tweets had been logged, not to mention posts on\u00a0<a href=\"https:\/\/www.facebook.com\/stickylabelscom\">Facebook<\/a>\u00a0and Instagram \u2013 and by now this figure is likely to have doubled.<\/p><p>Such a simple strategy \u2013 yes it was backed up by a heavy advertising and online media presence, but at heart it was cheap and simple \u2013 changing the writing on a label. This just goes to show that sometimes the simple ideas are the best.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When Coke launched \u2018Share a Coke\u2019 in 2013, it was considered a cute and quirky campaign, but maybe not even Coke themselves realised what heights their marketing would reach.<\/p>\n","protected":false},"author":1,"featured_media":1352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-Cola Personalised Name Labels \u2013 Why It\u2019s a Genius Idea!<\/title>\n<meta name=\"description\" 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