{"id":1055,"date":"2025-02-25T07:39:48","date_gmt":"2025-02-25T07:39:48","guid":{"rendered":"https:\/\/sticky.newwebsite.cloud\/?p=1055"},"modified":"2025-03-10T05:06:13","modified_gmt":"2025-03-10T05:06:13","slug":"5-novel-uses-labels","status":"publish","type":"post","link":"https:\/\/www.stickylabels.com\/latest\/5-novel-uses-labels\/","title":{"rendered":"5 Novel Uses Of Labels"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tGuerrilla marketing is big business \u2013 and although you hear stories of companies such as Microsoft having been fined for illegally putting up stickers, there are a number of companies that do it and do it well. Here are five examples of companies who have thought of innovative ways to use\u00a0stickers to market their products<\/a>\u2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1. Batman Begins<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A great campaign to mark the launch of \u2018Batman Begins\u2019 on New Zealand\u2019s TV2! Back in 2007, stickers were placed on top of the lights on footpaths in Auckland: fairly plain advertising during the day, but a different matter at night. When the lights were switched on, the sticker was illuminated, the beams of light exposing the bat logo in the centre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Folgers Coffee<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Everyone has seen images or videos of the steaming manholes in New York, but it was in 2006 that a US company had the brainwave of using these in a guerrilla marketing sticker campaign. Folgers Coffee covered these manholes with stickers resembling cups of coffee, featuring small holes to allow the steam to escape. Genius.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Big Pilot\u2019s Watch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tMost brands would never have considered using the hanging straps in buses to advertise their products\u2026but the Big Pilot\u2019s Watch did. The brand used images of the watch on the hanging straps, allowing those using the straps while travelling to catch their plane could see what the watches looked like on their own wrists.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4. Wilkinson Quattro Titanium<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tWhen you\u2019re advertising a razor and looking for guerrilla marketing ideas, you want something smooth. In Brussels, the Wilkinson Quattro Titanium razor was marketed in this way\u2026via eggs. Transparent stickers featuring men\u2019s faces were carefully placed on the shells of boxed eggs, while a flyer with a promotional deal was placed inside the box.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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5. Pedigree Dog Food<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDogs are notoriously fussy when it comes to food \u2013 choose the wrong brand, and they\u2019ll turn their noses up at it. Pedigree came up with a sticker campaign to show dog owners how appealing their products were by decorating the pavement outside pet shops and supermarkets with stickers in the shape of full Pedigree-branded dog bowls. Not only did these stickers look like dog bowls \u2013 they smelt like them too, with Pedigree adding the scent of their dog food to the stickers. This encouraged dogs to stop, have a sniff and start wagging their tails: proving to their owners that it was a product that they\u2019d be barking mad not to buy\u2026\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Guerrilla marketing is big business \u2013 and although you hear stories of companies such as Microsoft having been fined for illegally putting up stickers, there are a number of companies that do it and do it well. Here are five examples of companies who have thought of innovative ways to…<\/p>\n","protected":false},"author":1,"featured_media":1057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"\n5 Novel Uses Of Labels<\/title>\n<meta name=\"description\" content=\"Discover five creative uses of labels in guerrilla marketing, from glowing Batman logos to scented dog food stickers. 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