If you make and sell hobby and craft products you will probably have used sticky labels before, but have you used them to their greatest effect? Here we’ve put together a list of five creative ways to make sticky labels work better for you.
1) Use Labels to Send Customers to your Website
If you sell craft products from your own website or have a shop on eBay or Etsy, you can quite easily put your website address on your sticky label. One way to drive customers to your site is to offer a prize for signing up to your newsletter. This will not only increase the number of visitors to your site, but also generate a mailing list for you to send out details of new products. All you need to add to your label is ‘Win a (your prize): visit www.yourwebsite.co.uk
2) Promote Special Offers
As sticky labels can be peeled off or cut out, it gives you the perfect opportunity to use them for discounts. Simply add the words, ‘10% off your next purchase with this label’ at the bottom.
3) Reward Repeat Customers
The best customers are the ones that keep coming back, so building up a long-term relationship with them is important. You can easily create sticky labels to be collected as tokens and then use them to offer a free product once a customer has collected a certain number: ‘Collect 10 tokens and get a free handmade card.’
4) Stick Labels on People
Charities have been using this method to promote themselves for years. These days, schools, doctors and dentists also use sticky labels to reward children. If you sell a craft like face painting that doesn’t have an end product that you can attach the label to, you can always attach it to the buyer instead. An attractively designed sticker can be a very useful advert, particularly if you are selling child-related products.
5) Use Sticky Labels as Reminders on Packet Seals and Jar Lids
You can use your sticky label as the seal on a packet or on the lid of a jar so that every time your product is opened, the sticky label will be the first thing a customer sees. If you design the label correctly, you can use it to generate another sale: ‘Running out? Visit our website for your next order.’
Using sticky labels creatively is a great way to sell more of your craft products, build customer relationships and help turn your hobby into a business. Here at stickylabels.com we make designing your sticky labels very easy indeed. Simply visit our label designer and follow the steps. All you need to do is type out the information you want on the label, choose your font and colours, and then upload any artwork, such as your logo, to our website. Once you’re happy with the design, we’ll print them for you.