Using Colour in your Labels to Increase Sales

  According to KISS metrics, a customer intelligence and web analytics company based in San Francisco, 93% of the reason we choose to buy something is visual appearance. This is a significant figure, and one that many companies and marketing firms have been trying to utilise. Will carrots with a blue label sell more than… Continue reading Using Colour in your Labels to Increase Sales

So What Are Hazard Triangle Warning Labels

Sometimes health and safety regulations get a bad name for being overly cautious. Regardless of your feelings on charity shops removing knitting needles from their shelves for ‘health and safety reasons’, most people would agree that tactile warning labels are an example of how legislation can be beneficial. What are they? You’ve probably seen the… Continue reading So What Are Hazard Triangle Warning Labels

The Benefits of Country of Origin Labelling

  Country of origin labelling (or COOL) has been legally mandated for some meat and processed food products in the USA since 2002 and the UK is currently considering a similar law. But what is a country of origin labelling and why is it so important?   Informative Labels As the name suggests, country of… Continue reading The Benefits of Country of Origin Labelling

Providing Security in an Insecure World

Protecting equipment, assets, goods, luggage and – ultimately- people in today’s spheres of transportation, commerce and storage is a continuing challenge. Attaching security labels to goods, vehicles, equipment and property can help organisations adhere to security legislation, track items and protect their investments. Security labels ensure speedier transit of goods and restrict theft and tampering,… Continue reading Providing Security in an Insecure World

Get Smart with Pre-Printed Labels

  We’ve all had the experience of receiving a less-than-smart package through the post. If you’re a company that wants to encourage return customers – and let’s face it, who doesn’t? – it can really help to make the right impression every step of the way. A dull or messy address label has practical implications… Continue reading Get Smart with Pre-Printed Labels

Are you Stuck Up?

  In a world of digital printers and flashy design software, do you really need to rely on a professional company to supply your stickers and labels? If you don’t care about the quality and consistency of your labels, then the answer is probably no. But if you’re looking for a company that offers years… Continue reading Are you Stuck Up?

How Personalised Stationery can Improve your Business

For some companies, personalised stationery can sometimes seem a bit unnecessary. Why use a branded pen when you could use an unbranded pen? The answer is simple: when carefully thought about and executed brilliantly, personalised stationery is an excellent way of increasing your company’s productivity and brand identity; it can also be a way to… Continue reading How Personalised Stationery can Improve your Business

Brand your Business with Sticky Labels

    When it comes to building a successful business, branding is an essential part of the process. Your brand is your business’ image; it’s the first impression you make on every potential new customer, so it needs to be perfect. Chances are, you will have invested time, and possibly money, into designing a great… Continue reading Brand your Business with Sticky Labels

Five Ways Labels are Crucial to Modern Life

    Sticky labels are like air… in that modern society simply wouldn’t work without them. It sounds like a grand claim (it may, in fact, be quite a grand claim), but don’t dismiss it just yet. We rely heavily on written information on a day to day basis. Ladies and gentleman, labels save lives.… Continue reading Five Ways Labels are Crucial to Modern Life

Unusual Uses for Stickers In Advertising

When most people think of stickers their first thought might be of the football albums we used to collect as children. However, from a marketer’s point of view, stickers can be an amazingly adaptable product. They are a unique way to gain exposure for your brand, and while they are also quite cheap the best… Continue reading Unusual Uses for Stickers In Advertising